roll with the punches
Naomi Ost
Creative director and producer
Editor Reiff Gaskell & DOP Chris Hudson
2025
A micro-budget audiovisual project to accompany the release of singer-songwriter Naomi Ost’s debut EP roll with the punches
Naomi Ost is a singer-songwriter signed to indie label Abubilla Music, who makes folk-pop with equal doses of whimsy, warmth and self-deprecating humour.
Her debut EP roll with the punches marked her first release since signing with indie label Abubilla Music.
The brief here was to create a suite of visuals that built a world around the music for Naomi’s fans - existing and new - to fall into. To bring her signature warmth, wit and vulnerability to life. And to achieve this on a micro-budget, single-day shoot.
Necessity is indeed the mother of invention.
As a result of the campaign, lead single g&t was selected as record of the week on BBC Introducing Kent, and Naomi going on to be named a BBC Introducing featured artist.